During my time at PNC Bank, I was fortunate to be able to design some of the most creative campaigns of my career. While the images below do not convey the true magnitude and complexity of these campaigns, the impact of the "choreography" throughout the bank branch was impressive and effective.
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I designed and produced about 15 campaigns a year while at PNC. The numbers went something like this: up to 60 different pieces including 12 fixtures, usually 3 market versions and 3 languages (English, Polish and Spanish), 2500 branches, 7500 ATMs, 29 states, countless press checks and around $100,000 to print each campaign. The samples below show just a few select pieces from each campaign. Take a look and imagine seeing these in your local PNC Bank when making a deposit.