Most of the world know ads to be the ones in popular magazines such as Vogue, GQ, or Time. Well, there's a huge world of trade magazines that many don't know about. The magazines are for trade-specific readers in thousands of businesses or trades such as podiatry, water and waste management and many more. I've designed ads for both consumer and trade magazines. The ones shown below are for a company that makes screws, plates and pins for the podiatry industry. If you crush your foot or need your bunions removed, there's a chance you have Vilex screws or plates in your foot.