CC_Collateral

Non-Profit Capital Campaign Package

I met Trish Witkowski (foldfactory.com) at a design conference in Washington DC. She was presenting on data driven direct mail. After her session, I hung around to ask a few questions. I happened to have a couple samples of this project with me and somehow the conversation culminated with me showing her this recent piece that was all based on short-folds. She left with one of my samples and used it for her 600th episode of Fold of the Week.

Most of the collateral in this section is devoted to Crown Castle. However, this capital campaign package is the exception.

A local church wanted to develop a capital campaign package that could be used to talk to potential contributors. In this package, they needed to communicate their history, vision and potential to achieve their dreams with the help and shared vision with community leaders and key potential donors. They wanted a package that rivaled the large, west coast mega churches with huge budgets, which they did not have. I accepted that challenge and designed a package based on a short-fold concept. Everything from the pocket folder cover and the vertical pockets to the brochures short folded. I led the management of the project and worked with their marketing coordinator, a local copywriter and photographer to develop all the pieces of the package. I worked very closely with the printer from the initial concept through final production to optimally fit their printing and finishing equipment and specific paper.

I made several comps to show the client exactly what the finished product would look like and also to show the the printer and die-cutter/foil stamper. With a piece this complex, I was very meticulous at every step, constantly checking and verifying with the vendor. The project was completed on time, on budget and with absolute perfect execution by the vendors. Most notably was the perfect cross-over on the inside front cover vertical pocket. The registration was nearly a dot-for-dot perfect alignment.

Take a look below at the slider below that show each of the pieces in this package.
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Crown Castle Corporate Stationery

The Crown Castle corporate brand was established by our agency of record, Sullivan NYC. They developed the design direction for most of our print collateral that included our corporate stationery. This included business cards, letterhead, second sheets and envelopes of all sizes. Once the design was established, the print production and fulfillment moving forward was my responsibility. We moved this to an online ordering solution driven from a database of offices and with customization capabilities. Ultimately we serviced over 5000 employees in over 50 offices nationwide.

Crown Castle Print Collateral

Our collateral library has grown significantly over the years. Our collateral library is used at trade shows, events and by the sales team. This includes pocket folders, fact sheets, product sheets, case studies, state and market fact sheets and much more. Creating these have been a collaborative effort between Crown Castle and Sullivan NYC. We have designed and produced over XXX case studies, XXX fact sheets, XXX product sheets and nearly 100 state and market fact sheets. All of these are available on our online store and need to be updated quarterly. I manage the store contents and the relationship with that vendor.