All of the digital campaigns have multiple channels and activations. All campaigns have multiple phases of email with a custom header for each. All have links that direct the reader to a custom landing page that is created and managed through Marketo, an email marketing platform. Some, but not all, have downloadable infographics that are designed and developed specifically for the campaign. Each campaign has at least 10 different sizes of ads and many times different versions.

In 2020, I supported creative for 20+ digital campaigns that resulted in >1,000 appointments and $793,648 in MRR. Each creative campaign included design variation by channel (e.g., Facebook vs. Display banner) and content variation (e.g., emotional creative vs. descriptive creative)